Advertisers put disclaimers on packaging, commercials, and more with the intent that consumers won't notice them. They're the fine print, the stuff that has to go somewhere.
I decided as an extra project I wanted to find these disclaimers and exploit them: turn them into printed posters that force consumers to WANT to look at them. Turns out, a lot of times they're pretty funny things if you take the time to find (and read) them.
*Note: final print design is currently still in progress.
I decided as an extra project I wanted to find these disclaimers and exploit them: turn them into printed posters that force consumers to WANT to look at them. Turns out, a lot of times they're pretty funny things if you take the time to find (and read) them.
*Note: final print design is currently still in progress.