Jess Hornyak's profile

A new look at disclaimers in advertising

Advertisers put disclaimers on packaging, commercials, and more with the intent that consumers won't notice them. They're the fine print, the stuff that has to go somewhere.

I decided as an extra project I wanted to find these disclaimers and exploit them: turn them into printed posters that force consumers to WANT to look at them. Turns out, a lot of times they're pretty funny things if you take the time to find (and read) them.

*Note: final print design is currently still in progress.
A new look at disclaimers in advertising
Published:

A new look at disclaimers in advertising

Advertisers put disclaimers on packaging, commercials, and more with the intent that consumers won't notice them. They're the fine print, the stu Read More

Published: